Blog
Field notes for product builders
Essays on the judgment side of building: choosing what deserves to exist, testing it honestly, and knowing when to stop, reshape, or build. Written for builders who can ship anything — and want to ship the right thing.
2026-07-22 · 3 min read
The validation gap: why builders ship the wrong thing
You can build anything — that's exactly why you keep building the wrong things. On the missing step between having an idea and knowing it's worth your next six weeks.
2026-07-22 · 4 min read
How to validate an idea before you build it
A practical, founder-style walkthrough: say the idea plainly, name who it's for, find the riskiest assumption, and run the cheapest test that could kill it — before you open the editor.
2026-07-22 · 3 min read
Killing ideas early is a builder's superpower
Every builder has a graveyard of side projects. The ones that hurt aren't the ideas that died — they're the ones that died late. Why a fast, honest "no" costs a week instead of half a year.
2026-07-24 · 4 min read
Confirmation bias is your co-founder now
Every solo builder already has a co-founder — one that agrees with everything. How confirmation bias runs your idea validation, why the data always looks good, and how to make it argue back.
2026-07-31 · 5 min read
Every AI coding session starts from zero. Your product shouldn't.
Chat history, code context, and product memory are different things. Why capable agents reopen settled decisions, and the seven-field record that keeps the reason attached to the work.
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